Tangible assets understandably come to mind when a CEO thinks of the company’s assets. However, the organization’s brand — an intangible asset — is often the most meaningful when it comes to valuing the company, defining its identity, and positioning it within the market.
Brandigo’s ebook Straightforward Strategies for Increasing Brand Value will help you to build a valuable, recognizable brand that may be leveraged as part of the company’s overall growth strategy.
Emphasis on real and meaningful here.
One that goes beyond just your brand’s utilitarian use.
It’s more than just slapping your logo on everything that moves.